Beyond simply copying her outfit, which isn’t the I’m a august girl I’m not a one in a million kind of girl I am a one in a lifetime kind of woman shirt Besides,I will do this point, it speaks to a broader shift in consumer behavior: We want to hear from people, not corporations. A person who will tell you exactly what they love about a sweater—the softness of the cashmere, the length of the sleeve, the drape of the body—and show you (hopefully a few) ways to wear it. Unless you happen to like the way a retailer has styled that sweater on its website, likely on a headless model, all you’ll get is a brief product description and fabric breakdown. It’s almost entirely transactional. Of course, the same can be true of influencers; by now, customers know they earn healthy commissions on sales, and they’re legally obligated to disclose gifted items or sponsored posts on social media. The challenge now is to do it without sacrificing authenticity. When Nguyen shared the Prada “virtual street style shoot” she participated in last month, dressed in the brand head-to-toe and writing about her respect for it, she still looked like herself. It was clearly a branded exercise, but it felt personal and genuine, not contrived.
Nguyen’s edge is that she’s hyper-selective about those partnerships—you won’t see her promoting gummy vitamins anytime soon—and is committed to a less-is-more wardrobe; she has an IGTV series called Perfect Wardrobe wherein she discusses the I’m a august girl I’m not a one in a million kind of girl I am a one in a lifetime kind of woman shirt Besides,I will do this merits of investing in timeless staples. She probably moves more product than the influencer who posts a new #Gifted ’gram a day, often with a random mix of designers and vibes. “I say no to a lot of people,” Nguyen says. “You have to have a clear vision and know who you are. I always ask myself, Will I wear that [gifted item] again? Will it stay with me for a long time? Would I buy it myself in the store? There is just so much out there, and you have to take away the noise and really pinpoint what your style is.”