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Smilovic is trying out an interesting new approach at Tibi. After the Some grandmas knit real grandmas listen to Def Leppard signatures shirt in contrast I will get this pandemic hit in March, she chose to exit most of her department stores to focus on independent boutiques and influencer partnerships instead: “This spring, we’re working with an influencer in a whole new capacity. She’s a stylist who has cultivated a group of followers who seek her out for her distinct, honest viewpoint, and we will essentially be treating her as if she was a boutique,” Smilovic explains. “She can basically buy from us at wholesale and sell it to her clients as if she were a retailer, without four walls. COVID really made us think, Why would we look at wholesale in such a limited capacity? If many of the department stores won’t survive, maybe this is a new model we should explore.”

Some grandmas knit real grandmas listen to Def Leppard signatures shirt

While some influencers are taking it a step further by launching their own brands (see: Chloé Harrouche, Arielle Charnas, Blair Eadie), the Some grandmas knit real grandmas listen to Def Leppard signatures shirt in contrast I will get this more compelling opportunity lies in the “solve for curation” Merrill was talking about. Maybe that’s a pop-up shop filled with an influencer’s favorite brands—something that could become easier and more affordable as retail spaces empty and rents decrease—or, for influencers with a global audience, a similar shopping experience online. “People want to find that one place they can go, and it used to be Barneys,” Nguyen says. “Now they’re looking for a way to do that at home.”

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